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Tuesday, February 2, 2021

Creating Strategic and Operational Marketing Plans [Free 100% off premium Udemy course coupon code]

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Creating Strategic and Operational Marketing Plans

Creating Strategic and Operational Marketing Plans

What you'll learn?

  • 7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments
  • 15. Demonstrate the elements of the Corporate Identity Mix
  • 2. Define key Marketing concepts from credible academic and professional references
  • 17. Developing Operational Marketing Plans based on SMART objectives
  • 10. Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools
  • 14. Defining and managing the 7Ps of the Marketing Mix
  • 3. Explain the Marketing scope and its importance for any organization
  • 11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool
  • 12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy
  • 16. Understand the Customer Journey while assessing various touchpoints
  • 1. Understand various business orientations and the emerging of the Marketing Orientation
  • 4. Outline vital Ethical considerations when practicing marketing
  • 13. Understand the concepts of Segmentation, Targeting, and Positions (STP)
  • 6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines
  • 9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss
  • 8. Reflect on best international marketing practices throgh many cases studies at different sectors
  • 5. Explain the Marketing Planning Process based on the APIC framework

Requirements and What you should know?

  • Like Swimming, Marketing is only learned by practice. So try to apply the course content at your organization
  • I would say that the content is intensive. I have extracted and summarised data from more than ten marketing books, 20 case studies, and many examples from my experience in the private, public, and academic sectors
  • There are no specific requirements for this course. All that it needs is your open mind and creativity

Who is this course for?

  • Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing.
  • People who are aiming to create a solid marketing foundation.
  • Marketing Managers and Directors who want to create strategic and operational marketing plans.

What is this course about?

At the end of this course, you will be able to:

1. Understand various business orientations and the emerging of the Marketing Orientation

2. Define key Marketing concepts from credible academic and professional references

3. Explain the Marketing scope and its importance for any organization

4. Outline vital Ethical considerations when practicing marketing

5. Explain the Marketing Planning Process based on the APIC framework

6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines

7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments

8. Reflect on best international marketing practices through many cases studies at different sectors

9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens's 7Ss

10. Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools

11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool

12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy

13. Understand the concepts of Segmentation, Targeting, and Positions (STP)

14. Defining and managing the 7Ps of the Marketing Mix

15. Demonstrate the elements of the Corporate Identity Mix

16. Understand the Customer Journey while assessing various touchpoints

17. Developing Operational Marketing Plans based on SMART objectives

To get a course with a coupon code given by the instructor, you can click or touch the following button.

If the coupon code above doesn't work, check the FAQ page to find out more about coupon codes.

course-id:7f0533eb-89cd-4834-9fdb-388be5aa363c
course-coupon-id:95cf76ad-7a0c-45ac-9a91-6e3a7cac7397
blogpost-id:071faead-0ca0-454a-b8c6-3b5773dfb00d
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off
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Tuesday, February 2, 2021

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