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Thursday, September 10, 2020

MBA course : Marketing and business Strategy [Free 100% off premium Udemy course coupon code]

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MBA course : Marketing and business Strategy

Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

What you'll learn?

  • Strategy used by market leader, market follower and Challenger
  • Unit economics matrix like Customer acquisition cot and customer life time value.
  • Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
  • Horizontal and vertical strategy used by Samsung
  • Amazon 3 key service business strategy to dominate the retail market.
  • How product recommendation engine of Netflix and amazon works
  • Problem with Aggregators, Platform business and Network effect
  • Basic Marketing basics like SWOT,4Ps & 7Ps and STP.
  • Business strategy used by startups.
  • Various marketing channels used by companies
  • Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
  • How to do sales and marketing of your product
  • Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc

Requirements and What you should know?

  • A fresh mindset and curiosity of learning is more than enough

Who is this course for?

  • Business graduate from college.
  • Engineer curious to learn some MBA concepts
  • Budding Entrepreneur and startup founders

What is this course about?

This Course is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of  Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies

1. Marketing Overview

  • What is marketing?

  • Demand wants and needs & Maslow's hierarchy of needs

  • How money flows in modern Economy

  • STP (Segmentation targeting and positioning)

  • Marketing Mix i e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

  • SWOT analysis

2.Marketing insights and analysis

a) Analyzing Consumer

  • Generation characteristics

  • The adoption curve for any product or service

  • How Customer Insights helps in segmenting and targeting

b) Designing SAAS and Sales funnel

  • Why SAAS is special

  • Designing a SAAS startup

  • Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups

  • what are Marketing Funnel/Sales funnel for a product

c) Business analysis

  • Product and market segmentation

  • Communication channels

  • Marketing funnels

  • Unit economics

d) Marketing Information System

  • Types of data

  • Recommendation engine

  • What is Marketing Intelligence system

  • Types of data used in MIS

  • Data-driven recommendation engine

  • How does a recommendation engine work?

3.Marketing communication and branding

  • What is branding and advantages of branding?

  • Types of branding?

  • Tesla brand positioning and Product differentiation using POP and POD (perceptual map)

  • Emotional branding and Brand mantra(Communicate simplify and inspire)

  • Brand equity (Perception, preference, and behavior)

  • BAV model and brand resonance model

  • Brand revitalization

  • Line extension product extension and category extension

  • Brand dilution

  • Service marketing  Service marketing triangle

4.Business Strategy (Sales and Expansion)

  • What is a business strategy  Why do we need it

  • Market structure(leader, challenger, follower, and nickers strategy )

  • Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)

  • Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)

  • Follower strategy (product imitation, conscious parallelism cloner, imitator and adapter)

  • Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.

  • Amazon killing competition strategy using diversification

  • Apple ecosystem strategy

  • Lenskart omnichannel integration

  • Product life cycle

  • Expanding the market share pie using the Ansoff matrix

  • Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)

  • Zero cost marketing strategy

To get a course with a coupon code given by the instructor, you can click or touch the following button.

If the coupon code above doesn't work, check the FAQ page to find out more about coupon codes.

course-id:41d2002c-fccd-467c-92bb-c8ec9e8fb38a
course-coupon-id:74716df3-0cd5-40d6-b2f1-93fe50d9b9ed
blogpost-id:0e40a2f0-2d74-408b-b461-c829496015f7
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Thursday, September 10, 2020

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